Christian Kuhna is the founder and CEO of USDC, Urban Society Design Consultancy, Shanghai, China, a consultancy that helps change society through human-centered design, Design Thinking/Service Design, Speculative Design and Digital Transformation.

After a career of over 20 years in communication, PR and HR Strategy at the HQ’s of Daimler, Siemens, and Adidas, Christian now teaches Innovation & Design Thinking for Digital Entrepreneurship at the Alibaba Business School in Hangzhou, China, at the Jiao Tong University Shanghai for their Global Elite of Business Administration (EBA) Global EBA program and at the Leica Akademie Shanghai. He also develops and delivers Innovation Management and Leadership programs on Digital Entrepreneurship, Change Management, Strategic Thinking and Digital Transformation, as well as keynotes, talks and workshops all over Asia and Europe.